Pick a signal.
Book companion
Start Here
Do not begin by memorizing terms. Begin with one product signal that may be trusted too early.
Name the promise.
Find the carrier.
Ask what proof would matter.
Name the repair path.
Exercise
Apply it before abstracting it.
Pick one green-checkmark label from a real product. Write what the product says, what someone relied on, and what evidence would prove the promise held.
A companion page should produce a usable artifact: one signal, one promise, one carrier, one proof standard, one betrayal risk, and one repair owner.
- Best input
- A recent case, customer-facing status, support label, AI answer, approval, or handoff.
- Best output
- A one-page review that another person can understand without hearing the whole theory first.
- Stop condition
- If the team cannot name proof or repair ownership, that is the finding.
Worksheet
Download the companion worksheet.
Use the worksheet to make the concept portable. It should survive being forwarded to someone who has not read the book yet.