jobs-to-be-done

Praxis for Jobs To Be Done

The job becomes serious when someone relies on the product promise.

Start in the practice language people already use. Then use Praxis to distinguish the signal from the promise, the carrier from the capability, and proof from the status label.

Diagnostic move

Translate the practice into promise work.

The job is not only to book, refund, deliver, or resolve. The job becomes reliance when the person stops checking, stops searching, accepts risk, or reorganizes their life around the product signal.

The question is not whether the familiar artifact exists. The question is whether that artifact witnesses the promise people actually rely on.

Signal
The label, state, event, journey step, or metric that says something happened.
Promise
What someone treats as true because the product signaled it.
Carrier
Where, through whom, or through what the promise was encountered.
Proof
Evidence that would matter to the relying person, not only the internal system.
Repair
The owner and path when the promise cannot hold.

Translation

How Praxis enters this practice.

Progress claims should name what the person stops doing because they trust the product.

A feature promise is weaker than a relied-upon promise.

Outcome language needs proof and repair.

Signals to inspect

Start with one label.

Worksheet

Keep the review concrete.

Download the worksheet, choose one signal, and write the proof and repair path before discussing the theory.